Our Story

MWG Solutions Group was born from a shared passion between a mother and daughter who believe that lasting success begins with a strong foundation.

Founded by Maxine Lobban and Gael Laidman, MWG Solutions Group brings together decades of experience in Human Resources, leadership, coaching, financial education, and business development. While our professional backgrounds are diverse, we've always shared the same passion: helping people recognize their potential, overcome obstacles, and create lives and businesses they are proud of.

Throughout our careers, we saw individuals and organizations searching for support, often receiving isolated solutions that addressed only one piece of the puzzle. We believed there was a better way.

We envisioned a company that would support the whole person, and the whole organization, by combining strategic consulting, transformational coaching, practical education, and meaningful learning experiences under one trusted brand.

That vision became MWG Solutions Group.

Two generations. One mission. Building strong foundations for lasting success.

Our Mission

Empowering individuals, businesses and communities with the tools and strategies to thrive.

Our Vision

Stronger people.

Stronger Workplaces.

Stronger Communities.

Our Purpose

To build foundations today that create opportunities for a better tomorrow.

Meet Our Founders

  • Portrait of a woman with curly, light brown hair, wearing a black blazer, smiling in an indoor office setting.

    Gael Laidman

    Co-Founder | Director of HR Consulting

  • A smiling woman with dark hair and glasses, wearing a black blazer and white top, standing indoors with a blurred background.

    Maxine lobban

    Co-Founder | Director of Personal & Financial Development

We’re in this together.

Whether you’re an individual looking to grow or an organization looking to strengthen your team, we’re here to help you build what’s next.